Bulgari + Tiffany and the Culture of Design

The world of fashion brands continues to present increasingly fascinating and enchanting paths. Heritage, architecture, design, and art all converge in stunning settings, where walking through physical boutiques becomes an invitation to discovery. The desire to linger in every square inch of these spaces is immense, precisely because of the captivating way the product is revealed to us, through connections of meaning and value. True narratives that allow us to experience the brand fully, in its infinite aesthetic emotions, expanding the perspective of an immersive shopping journey.

Today I want to share with you a visit to two iconic jewelry houses I explored this year. Both opened their flagships in 2025 on one of the most coveted fashion destinations in the world: Via Montenapoleone in Milan. Each one unveiled its own concept, deepened and strengthened in essence.

Founded in Rome in 1884 by Sotirio Bulgari, a Greek silversmith, Bulgari quickly became a symbol of Italian excellence with its magnificent creations. Its style and identity are defined by bold colors, daring chromatic combinations, and refined volumes and forms. The new flagship, spanning 750 square meters, occupies the historic Palazzetto Taverna Radice Fossati, a neoclassical masterpiece designed Ferdinando Albertolli in 1835.

The store’s interior design draws inspiration from Roman heritage and Milanese architecture: a perfect fusion of Roman grandeur and Milan’s rich legacy. Right at the entrance, two facing panels depict maps, one of Rome, the brand’s birthplace, and one of Milan, its newest home. The rivers that run through both cities come together to form the image of the serpent, Bulgari’s signature symbol, which winds its way throughout the boutique, from jewelry pieces to the magnificent central staircase, a marvel of both design and craftsmanship. Walking up its steps is a sensational experience.

Among the refined jewelry collections, highlights include artworks by Luca Pignatelli and Fabio Viale, with his astonishing Venus de Milo, both artists known for blending classical and contemporary sensibilities. The space also features creations from Vennini and Barovier&Toso (icons in glassmaking), Pictalab

(decoration), Damiani and Musiva (marble), and Rubelli (textiles), all pinnacles of Made in Italy. Beautiful connections, beautiful sensations.

Exploring the store means living its essence and truly discovering the brand, including its history. Iconic jewels and timepieces are displayed in a dedicated space inspired by the exhibition Tubogas & Beyond, featuring the first Tubogas bracelet from 1941 and exclusive pieces once owned by Frank and Barbara Sinatra.

Every detail was carefully designed from legacy references, projecting Bulgari’s identity into spaces and elements. In the main hall, clear references to the Temple of Minerva bring the spirit of Rome to life.

And what about Bulgari’s colors, so emblematic of the brand? Beyond the creations themselves, they frame and highlight the jewelry, between new designs and timeless classics, with light and brilliance carefully studied down to the smallest detail, designed to inspire dreams.

Just a few steps away, we arrive at Tiffany. The Palazzo Taverna, a historic neoclassical building built in 1835, now hosts Tiffany & Co.’s flagship boutique. A particularly enchanting experience unfolds here, across three floors dedicated to art, design, and creativity.

The beauty and legacy of this New York house, founded in 1837 by Charles Lewis Tiffany and John B. Young, is translated into a new concept inspired by its Fifth Avenue flagship: immersive, contemporary, and utterly fascinating. In addition to its iconic creations, Tiffany devotes space to both heritage and innovation. Peter Marino, the project’s architect, described his vision as an effort “to create a dialogue between what Tiffany represents and the city that hosts it, paying tribute to its extraordinary craftsmanship and artistry.”

The setting is welcoming and sophisticated, balancing natural and artificial light, textures, brilliance, and intimate corners that feel like home. At its heart, Daniel Arsham’s spectacular Stratified Venus of Arles commands attention, flanked by the striking transparent staircase designed by Peter Marino and engineered by Hugh Dutton, a sculptural expression of glass and light, crowned by a skylight

above. Tiffany Blue, the brand’s signature identity, unfurls throughout the space with its own luminous aura.

Eyes are guided without distraction through walls, cozy carpets, showcases, and artistic masterpieces by Pablo Picasso, Urs Fischer, Daniel Arsham, Anish Kapoor, Sterling Ruby, and Julian Schnabel. Fascinating in every aspect.

And of course, the All About Love space could not be missing, with the Tiffany Setting engagement ring, the eternal symbol of love. Here, special collections and archival pieces are showcased with all the care and glamour they deserve.

As we move through the rooms, the brand extends into lifestyle: living spaces with exclusive dinnerware, delicate designs inspired by nature. A highlight is the

environment created by Julian Schnabel, displaying his paintings alongside the 2025 Table Set, featuring plates in a color dedicated to Tiffany.

This journey reveals a universe of captivating narratives, complete personalization, and a perfect harmony between technology and human touch, amplifying meaning and brand value through emotional connections. Blending memory, heritage, and timeless essence without nostalgia, but in celebration.

An ongoing journey of innovation and evolution, where every product awakens the senses and stirs emotion, amplifying its meaning and true value. A curation of impeccable taste, with treasures revealed in every detail.